Role
Graphic Designer


Purpose
Working under Cal Ice Hockey's Media Team, I helped develop a cohesive design system to strengthen the team's brand identity on their Instagram page in the Graphics Team. The team's Instagram page was able to grow their following from 2,150 to 2,696 followers (25% increase) within my design journey. I designed weekly Game Week graphics, Game Day graphics, media day graphics, and occasional holiday illustrations to ensure a unified visual narrative. More can be viewed on their Instagram!