Role
Graphic Designer



Purpose
Working under Cal Ice Hockey's Media Team, I helped develop a cohesive design system to strengthen the team's brand identity. During the 2024-25 season as 1 of 2 Graphic Designers, the team's Instagram page was able to grow their following from 2,150 to 2,696 followers (25% increase) with my Game Week graphics, Game Day graphics, media day graphics, and holiday illustrations. During the 2025-26 season as the Visual Design Head with a team of 3 graphic designers, I mainly focused on event and print graphics, while ensuring the team is adhering to the brand system.