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HER TASTE Menu Concept Design
Role
Graphic Designer
Purpose
Using Adobe Photoshop and Illustrator, I combine the topics of food and stress. Because eating provides joy and comfort, I realized I rely on consuming food to escape the current feelings of responsibility and uneasiness. However, I want to combine the two, expressing the idea of creating a menu with foods and dishes that display a sense of anxiety as opposed to the typical pleasure. While the sharp shapes support my uncomfortability, the whole structure and fold of the menu display the presence of the unexpected.
This project was used for my 2021-22 College Portfolio.
Skills
Adobe Illustrator
Inspiration
Inspired by abstract shapes and bright colors on conceptual package designs, I wanted to incorporate the same geometric and collage feel into my design. Furthering the purpose of my menu design, I also wanted the folding of paper to serve a purpose in its shape and expansion of paper with text.
With the intention of visually portraying anxiety, I wanted my color palette to express the same idea. I used the same color palette as the painting below, which was painted by an unknown artist who suffered from anxiety.
Final Design
I incorporated bright values of primary colors with dull, sharp illustrations of food within my design. With color and typography, I emphasized the synonyms that correlate with the feeling of anxiety.
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